A Plan to Prosper in Difficult Times PDF Print E-mail
Do you think your team would benefit from one full day of consulting with direct mail fundraising pioneer Richard Viguerie, especially in these tough economic times?

This is the first time Richard has ever offered a “One Full Day of Consulting” program – which we are calling “A Plan to Prosper in Difficult Times.”

Since Richard first opened the doors of his agency in 1965, his company has mailed more than TWO BILLION fundraising letters, which have found more than 75 MILLION individual donors who have contributed more than $7 BILLION to hundreds of non-profit charities.

As you know well, the current recession is hitting non-profit organizations hard. Most economists say this recession has just begun and that we are a long way from hitting the bottom.

    •    Is your organization prepared with a written plan, not just to survive, but to actually become stronger, even if this recession deepens and lasts for years?

    •    Has your housefile program become stale, even boring?  Do you feel your mailings are routine, or on automatic pilot?

    •    Do you feel you have far too many lapsed donors, and can’t figure out why?

    •    Does your organization have a brand identity that clearly separates you from your competitors?  If not, other universities and colleges are receiving donations that should be coming to your nonprofit.

    •    Does your organization have a plan to maximize its income from the magic 90/10 rule?

    •    And what about your use of the Internet to find new contributors and maximize housefile revenue?

    •    Is your nonprofit properly using the Internet (including its website) to strengthen its brand and bond with its supporters?

    •    Are your Internet operations run by techies, not marketing professionals?
    (As is the case with 95%+ of organizations.)

    •    Do you feel that the net income from your housefile is far too low in relation to cost?

Mr. Viguerie was fortunate in the mid-1960s to develop a close professional and personal relationship with Ed Mayer and in the 1970s with Dick Benson – both Hall of Fame direct marketing giants -- who consulted with us monthly at our offices or theirs.

They would critique our marketing, including our packages, strategies and operations.

We never would have achieved this level of success without their counsel and advice.

We continue to bring outside consultants in to look at everything we are doing because an outside expert can offer a perspective that we on the inside of our agency might overlook. All of us, at times, get so involved in the daily machinations of what’s happening inside our organizations that we get lost in the trees and lose sight of the forest.

Even the best of the best need coaching. Tiger Woods, arguably the greatest golfer of all time, uses a coach. Yes, even Tiger Woods’ golf swing sometimes goes a little off track and needs correcting.

We always see benefits when we bring in a world-class consultant from the outside to give us a fresh perspective on everything we are doing here at American Target Advertising. 

So that’s the idea behind this “Plan to Prosper: One Full Day of Consulting” Program with Richard Viguerie.

If you suspect there’s room for improvement within your organization in these areas, consider bringing Richard in for one full day of analysis of your direct mail and Internet fundraising operations.

 

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