How the Program Works PDF Print E-mail

Some, perhaps many, non-profit organizations will disappear during this recession. Many will barely survive. But, a few organizations will actually emerge from this recession stronger than before.

Why?

While many competitors will disappear, tough economic times will force the better-run organizations to make adjustments and to invest in planning, rather than continue to operate as though the economy and fundraising climate haven’t changed. These better-run organizations will put in place a strategy and plan to actually increase their market-share.

Tough economic times produce opportunities for those who have a professional and well-thought out strategy and plan. Very often, it’s three or four big ideas that make the difference between success or failure in direct mail and Internet fundraising.

At American Target Advertising, we often have outside consultants come in for one full day (or longer) to examine everything we are doing, which is why we would like to extent this offer to your non-profit organization.

This is how our “Plan to Prosper” Program Works:

1) A Confidentiality Agreement will be signed (so our conversations can be completely open and candid).

2) As the CEO of American Target Advertising, I will also participate in the “Plan to Prosper: One Full Day of Consulting” Program with Mr. Viguerie.

3) 10 days before Mr. Viguerie and I arrive at your offices, we will spend up to one hour with you and your team on the phone to go over your fundraising program, with the aim of focusing on the most important obstacles and challenges you are facing and to establish an agenda for the day.

4) Mr. Viguerie and I will analyze your fundraising packages and fundraising operations (including your housefile and prospect packages, newsletters, thank-you letters, email and Internet fundraising program) before we arrive at your offices.

5) The full-day of consulting will run from 9:00 a.m. to 5:00 p.m. at your offices.

6) Following the full-day of consulting, you will receive a written analysis from Mr. Viguerie and me that contain all our recommendations – “A Plan to Prosper.”

7) The program fee is $25,000 (no other expenses).

8) This is a completely confidential consulting program, so no recordings permitted.

9) Only senior executives of your organization may attend the “Plan to Prosper: Full Day of Consulting.” No outside consultants, agencies, vendors, or companies may be present.


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