Richard Viguerie first opened the doors of his company in 1965, and since then, his direct mail (and Internet) fundraising programs have raised more than $7 BILLION for all kinds of charities and non-profit causes. Because of his accomplishments in direct mail and fundraising, he is best known as the “Funding Father” of the Conservative Movement.
Over the years, Richard Viguerie has established principles for marketers of all political persuasions, or no political persuasions at all. A partial list of Richard’s principles follow . . .
In 1960 a young clerk working for an oil company in Houston, Texas, fresh out of college and in the Army Reserve, wrote his first fundraising letter, a one-pager, for a U.S. Senate campaign.
