ATA Bios

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ATA Bios

ATA Staff Bios

Steven J. Allen, Senior Writer
Mr. Allen has served ATA clients for 25 years. He has a law degree and Ph.D., was a press secretary to a U.S. Senator, and wrote chapters on mass communications in two textbooks. He has written for The New York Times and Newsday, and served on the advisory committee to the Congressional Internet Caucus. The National Journal called him a “digital revolutionary.”

Rick Anderson, Account Executive
Mr. Anderson is responsible for leading integrated marketing solutions – including direct mail, e-mail, telephone, major gifts, and event planning – for ATA charitable clients. He has 14 years experience in the direct response industry and won the Direct Marketing Association’s Maxi award for a campaign he produced for the largest Catholic Church in North America.

Biography: Mark J. Fitzgibbons, President of Corporate and Legal Affairs

Since 1993, Mr. Fitzgibbons has litigated constitutional cases and battled excessive and unreasonable government regulation of the direct marketing industry. He has been a guest on numerous radio talk shows and his work on fundraising law has been featured in national publications, including the Chronicle of Philanthropy.

Biography: Kathleen Patten, President & CEO

With over 20 years experience in the direct response fundraising industry, Ms. Patten not only manages American Target Advertising, but directly oversees direct mail and e-mail grassroots, marketing, and fundraising programs for all of its clients. As a former vice president of the United Seniors Association (USA), her marketing and creative efforts more than doubled the membership base, which launched the conservative grassroots advocacy group to national prominence as the largest alternative to AARP. At USA she also supervised grassroots, public relations, media, and membership services departments.

Biography: Richard A. Viguerie, Chairman

Richard Viguerie pioneered the use of computer technology with the art and science of direct mail marketing to build and fund grassroots groups ranging from ideological and political campaigns to charitable organizations. For more than four decades, he has stood at the top of the profession of direct mail and direct marketing.